Target audience & market research

Our target audience for our music video is 16-25 year olds. We decided this by picking things out in the song, such as the lyrics and the style and analysing them. After we'd decided the target audience we then chose an idea for our video which would be suitable for the target age group. When the idea of a house party was decided we had to discuss what actors/actresses would be suitable to feature in the video. We wanted the cast and video idea to relate to the audience, therefore we have chosen to use older teenagers to feature, mainly 18-20 year olds. We produced a questionnaire to hand out to our target audience in order to recieve feedback to what appeals to teenagers/mid 20s.